Ouija boards will become Ouiopper boards, crystal balls will show flame-grilled futures, and stores will host the spirits of BK past. Fans can revive some of the most coveted discontinued BK items: Fiery Chicken Fries, Red Velvet Oreo Shake, Angriest Whopper, Burger Buddies, and Crown Nuggets. Our teaser will create buzz about what’s to come. We will further stoke customers’ curiosity by interacting with them on Instagram and Twitter. On Halloween, we will choose 5 locations in some of the most haunted cities across the US to host seances and readings from local mediums. This campaign will haunt customers long after Halloween, and bring their Burger King spirit back from the dead.